Connecting Brands with Real People in an Addressable World
ZX is Zeta’s People-Based Customer Acquisition Platform that leverages an internal database of over 350MM+ consumer profiles to build audiences and deliver ads via fully addressable media buys. We help brands and agencies acquire and engage prospects across all digital platforms, devices, format, and channels.
At the heart of Zeta’s solution to generate prospects is our consumer database that is as broad as it is deep. Consequently, when your existing email database is matched up against it, Zeta Exchange can easily find look- alike consumers that match you desired segments. Many large B2C brands use Zeta Exchange to message those segments and achieve incredible results compared to control groups.
With ZX, Turn Data Into Insights – and Insights to Action
For nearly a decade, we’ve been collecting email records with full third party opt-in rights via a series of web properties owned and operated by Zeta. ZX owns a database of over 350MM+ consumer profiles with deep PII.
Insights ten years in the making mean we’re skilled at delivering addressable advertising across multiple channels. From there, it’s easy to inspire potential customers into action.
Where the customer is on their journey dictates the action taken. So we’ll make sure your message is tailored for each step along the way.