Zeta CX Services

Zeta Client Services empowers every client with a tactical marketing strategy. Our scalable, stepwise framework enables your organization to cultivate a meaningful, ongoing dialogue with your clientele, driving continuous quality improvement over the long haul.

Customer Experience Design

Brand experience individualized for each customer

Identify critical touch points within your customer journey and link them together to proactively shape how that journey ends. Zeta’s integrated team of marketing experts, strategists, analysts, designers, developers and campaign operations, will activate your brand through intelligent interactions with each customer.

  • Audience strategy
  • Segmentation and targeting
  • User experience design
  • Creative, content and technical solutions
  • Data activation
  • Demographic, behavior and intent profiling
  • Experience optimization
  • Predictive analytics and testing

Creative

Zeta’s team of designers, copywriters, and coders have pioneered award-winning, interactive campaigns since 1997.

Our passion is your company’s transformation. Let Zeta empower your organization to translate digital marketing strategies and data insights into effective designs that represent the essence of your brand. Technically responsive, flexible, and data-literate, our creative team has what it takes to assure optimal technical performance alongside compelling aesthetics at every touchpoint.

Zeta’s creative offerings include:

  • Web Design
  • Sizzle reels and videos
  • Landing page design
  • Direct mail and collateral
  • Display advertising
  • Copywriting
  • Email template design
  • Branded social media pages

Campaign Management

Our campaign specialists are committed to flawless execution of your marketing at scale. We specialize in managing highly dynamic, data-driven operations for global companies.

Zeta’s clients can expect full-service campaign management and execution, plus comprehensive training, troubleshooting, and support for self-service clients. Our structured consulting framework is designed to highlight efficiencies, and we’re expert consultants of e-mail deliverability and ISP relations.

With Zeta, you can expect:

  • Full service campaign design, build, and deploy
  • Quality assurance and testing
  • Reporting and optimization
  • Segmentation and targeting
  • Campaign automation
  • Cross-channel program orchestration
  • Print production and fulfillment
  • ISP reputation management, blacklist monitoring

CRM Strategy

The right kind of planning, testing, and optimization have the potential to deliver meteoric success. Zeta’s strategic services are designed to help our diverse array of clients to navigate the complexities of modern marketing. The result? Practical, actionable plans that deliver results, every time.

Zeta’s team of marketing professionals introduce advanced segmentation, predictive modeling, and attribution measurement to facilitate fact-based, measurable, and ongoing program refinement. It’s our job to answer our clients’ most pressing questions, ultimately empowering them to make effective marketing decisions—every time.

  • Data discovery
  • Campaign planning
  • Business discovery
  • Investment optimization
  • Contact strategy
  • Customer journey mapping
  • Competitor analysis
  • Marketing strategies
  • Customer lifecycle optimization
  • Program design

Analytics

Exploring our client’s data is what the Zeta Strategy and Analytics team does best. Utilizing advanced segmentation, predictive modeling, and attribution measurement, we enable measurable, ongoing program refinement.

With a client list that includes some of the world’s leading brands, Zeta’s Strategy and Analytics team relies on innovation to motivate material improvement. We empower our clientele to identify, touch, engage with, convert, and retain customers across a range of disparate marketing channels. Common deliverables include:

  • Lifecycle analysis
  • Predicted next-purchase date
  • Geo-demographics
  • Expected lifetime value
  • Channel preferences
  • Customer Profiling and Segmentation
  • Propensity-to-buy model Segmentation
  • Results Analysis and Reporting

Data

Zeta’s Data team is uniquely qualified in analyzing your organization’s most complex data.

We harness a multi-phased process that supports any source system, ensuring that customer data is integrated properly – and can be traced from end to end. Ultimately, our goal is to educate our clients to make informed marketing decisions for the long term. Our Data expertise includes:

  • Data hygiene
  • Rejection handling
  • Geocoding
  • Points reconciliation
  • Bespoke ETL
  • Data consultancy
  • Data appends
  • Data capture

Account Management

Stationed at the intersection of program development, execution, and ongoing process optimization, Zeta’s experienced team works within a flexible framework to provide our clients with day-to-day support.

Zeta’s clients can expect on-time, error-free execution of your program that includes a short-, medium-, and long-term tactical marketing plan. Informed by a two-day working session, your comprehensive marketing blueprint will include:

  • Customer Journey Mapping
  • Competitive Evaluation
  • ROI Opportunity Calculation
  • Roadmap Creation
  • Revenue Opportunity Exploitation
  • Delivery Time Frame Maintenance
  • Insight Collaboration and Sharing
  • High-Client Satisfaction Ensured