DATA DRIVEN CUSTOMER INSIGHT

With rich, comprehensive data visualizations, Zeta empowers customers to analyze campaign performance across channels, categories, campaigns, and segments in order to make informed decisions.

Solving Real World Marketing Challenges with Data-Driven Customer Insight

Marketers are drowning in data—but are starving for insights. Understand your customer – Zeta supports customer and cohort scoring for interest, churn, time-of-day response, and LTV, so you can understand every facet of your customer base.

Common Challenges

  • Too much data, too little insight

Zeta's Unique Differentiators

  • Zeta focuses on the "right data" to enable predictive, descriptive customer insights
  • Too slow to ingest, prepare and discover data
  • Zeta's solutions are built for speed to market, so what once took months is now available in days
  • Poor link between data discovery and business actions
  • Every customer's unique behavior dictates what, when, and how we market to them
  • Scarce learning from random tests completed in the past
  • Zeta facilitates solutions-based answers to real world marketing problems throughout the customer lifecycle
  • Vendors bypass security, compliance and data governance
  • At Zeta, we score anonymous customers, then empower marketers to contact them directly

Guaranteed Results: Turning Data into Action

Optimized for Results

Optimized for Results

Make the most of your marketing dollars with predictive scoring for subject and call-to-action copy effectiveness – always built right into ZetaCRM.

Advanced Attribution

Advanced Attribution

Zeta’s available multi-touch and lift models with automated treated and control populations help you to optimize marketing ROI by determining what works and what doesn’t.

Increased Retention

Increased Retention

Develop and shore up retention by determining the lifetime value (LTV) of any given customer.