Solving Real World Marketing Challenges with Data-Driven Customer Insight
Marketers are drowning in data—but are starving for insights. Understand your customer – Zeta supports customer and cohort scoring for interest, churn, time-of-day response, and LTV, so you can understand every facet of your customer base.
- Too much data, too little insight
Zeta's Unique Differentiators
- Zeta focuses on the "right data" to enable predictive, descriptive customer insights
- Too slow to ingest, prepare and discover data
- Zeta's solutions are built for speed to market, so what once took months is now available in days
- Poor link between data discovery and business actions
- Every customer's unique behavior dictates what, when, and how we market to them
- Scarce learning from random tests completed in the past
- Zeta facilitates solutions-based answers to real world marketing problems throughout the customer lifecycle
- Vendors bypass security, compliance and data governance
- At Zeta, we score anonymous customers, then empower marketers to contact them directly
Guaranteed Results: Turning Data into Action
Optimized for Results
Make the most of your marketing dollars with predictive scoring for subject and call-to-action copy effectiveness – always built right into ZetaCRM.
Zeta’s available multi-touch and lift models with automated treated and control populations help you to optimize marketing ROI by determining what works and what doesn’t.
Develop and shore up retention by determining the lifetime value (LTV) of any given customer.