Zeta TECHNOLOGY

The only cross-channel marketing platform built for sophisticated enterprise marketers.

Zeta’s next generation marketing technology platform puts machine learning at its core. With our pioneering technology, it’s easier than ever for marketers to identify, engage, and drive desired actions from the Connected Consumer. Zeta synthesizes disparate marketing avenues, like email and social media, into one unified console, enabling seamless integration of people-based data, with personalized messaging at every touchpoint. Harness Zeta’s granular reporting for insights that are guaranteed to optimize performance and increase ROI.

Digital Marketing Hub

  • Single Dashboard
  • Campaign Management
  • Intelligence/DMP

Next Gen Technology

  • Real time messaging
  • Modern and intuitive UI/UX
  • Machine learning modules

Channels

Engage your customers anywhere, anytime.

Build robust and cohesive cross-channel dialogues to keep customers engaged. Utilize disparate marketing avenues, from email to SMS, social media and display advertising, to connect with prospective clients and existing customers alike. Schedule sophisticated wave or drip campaigns, or embed triggers to send individual messages in seconds. Zeta’s unique technology lets you match your marketing initiatives to customer context—every single time.

Email

Email

  • Personalize email header
  • Throttle delivery
  • Auto detect trackable links/add friendly reporting descriptions
  • Score content, preview in different browsers/devices
  • Test mail to seed list deliverability
SMS

SMS

  • Create outbound “Push” SMS Messaging and inbound “Pull” SMS Messaging
  • Supports both Inbound (MO) and Outbound (MT) SMS messaging
  • Dedicated shortcodes or long numbers
  • Integrated real-time reporting including URLs clicked, time, device, & location
Real-time Web

Real-time Web

  • Capture visitor web behaviors
  • Personalized web messaging driven by Zeta AI
  • Grow leads and improve conversions
Social

Social

  • Choose from multiple apps to design engaging campaigns
  • Follow an intuitive wizard which guides you through content
  • Choose when you want to publish your social campaign
  • Leverage responders in your direct communications
Push

Push

  • Deliver triggered notifications to Mobile Devices
  • SDK for creating an In-App Inbox to receive Rich Text Messages
  • Rich Message Editor to help you build out your content (supports HTML5)
  • Message forwarding to support user sharing

Zeta Data Management

Enterprise marketing teams around the world rely on Zeta technology to deliver targeted, high-quality marketing that consistently engages customers across channels for improved business results.

Central to the Zeta solution is the database, where our experts merge your data, website, and app behavioral data, as well as all social media and email interactions, point-of-sale data, transaction histories, and more—all into one comprehensive portrait. Combine data from any number of disparate sources for actionable, 360-degree views of every single customer.

Using proprietary technology, Zeta stages company data, applies data hygiene, and performs identity matching. The result is a highly secure, readily available platform with Application Programming Interface (API) support for sub-seven second delivery with astounding scalability.

Data Integration

Data Integration

Flexible Integration by Design: Zeta’s proprietary data management system is designed to cleanse data from disparate source systems, ultimately generating a consolidated, 360-degree customer view. Our team utilizes a multi-phased process with embedded flexibility to optimally support any source system. Our technology ensures effective data integration and cohesive end-to-end management. Zeta’s solutions are easily integrated across a range of technologies, including ESP/SMS platforms, CRM, ERP, ODS, transactional systems, OLAP/OLTP, and data warehouses.

Zeta supports multiple data transfer and communication protocols, including API, web services, and database connections.

Data Hygiene

Data Hygiene

Zeta's data management is rooted in direct-mail list rental and merge/purge processing. Zeta supports:

  • Hierarchical duplicate detection between Member Master and Rental Lists
  • Hygiene, NCOA, and suppressions (DMMA, Prison, Deceased)
  • Identification of unique and multi-rental records
  • Comprehensive verification and processing of all source feeds to maximize consolidation accuracy
  • International address hygiene
Identity Management

Identity Management

Zeta employs a multi-tier meta driven data structure: account, member, household, business unit. Zeta develops an enterprise-wide persistent ID with customizable “best address” and house holding business rules. Customizable matching procedures drives very accurate domestic and international identity matching utilizing name/address element deterministic threshold levels.

Industry Models

Industry Models

Zeta understands that different industries have different customer access points. Whatever your field, Zeta has the technology and resources to meet your industry’s unique requirements. Our table and data structures are designed to align with disparate data source integration efforts, while data hygiene and consolidation offer a 360-degree view of each customer. Whether you’re working with an internal data source or planning to integrate with an external system, Zeta’s experts can tailor a solution that’s perfectly suited to your industry’s exclusive demands.